Platinum Clicks offers all of our customers the flexibility of advertising via one or all of the three major search engines (Google™, Yahoo™ & Bing™ (Nine MSN search) + our unique custom reporting will let you know exactly how much money you are spending on your various campaigns, what keywords are the most profitable for you, total monthly clicks, click & expenditure graphs, ad copy split test results & more!

We will also implement & configure Google™ Analytics so that you can have independent web stats emailed to you weekly & monthly allowing you to cross reference our unique detailed reports giving you the strongest grip possible on your online advertising performance without you having to lift a finger.

Find out exactly how your campaign is performing with our unique, detailed & easy to understand monthly reports.

Example of Google AdWords monthly report (Page 1 only).

Example of A/B ad copy split test.

We have been writing ad copy for quite some time now and have got pretty good at it. Our ads consistently bring in outstanding results for our customers however writing a powerful ad is just the beginning. What we think will work is just a hypothesis and like any scientific assignment the hypothesis is the beginning, not the end. We are constantly split testing our customers ads in an ongoing effort to get solid stats on what attracts your customers to click on your ad, go to your site & buy your product or service.

As you can see in the example above of our fictitious tiling company, Ad #1 is outperforming ad Ad #2 by a considerable margin. The first, more powerful ad would now become the control and the lesser performing ad is discarded with another put in it's place.

Just add a snippet of code into the appropriate pages on your site and we can tell you the actual keywords used when a prospective customer contacts you via an online enquiry form, has made a booking via your web site or has even purchased a product directly. Knowing what keywords are converting for you is a powerful tool that will allow us to pay particular attention to these keywords/phrases and ensure that you are always highly ranked when they are searched for.

Please note: Because of known compatibility issues between Google Analytics and Yahoo Analytics we are currently only offering conversion stats on Google AdWords campaigns.

One of the biggest mistakes made by novices and so called experts alike is not bidding on enough keywords. Having 20 -50 keywords is easier to manage and report on however as we all know easy & convenient rarely equal outstanding results. We will work with you to compile a basic list of 20 to 100 keywords & phrases, then using the most effective tools available expand that list to hundreds & often many thousands of keywords that your prospective customers may be using. "20 to 25% of the queries we see today, we have never seen before." - Udi Manber, Google's VP of Engineering.

Not only can we work with you to create a unique and powerful keyword list but more often than not we can use industry leading software to find out what keywords your biggest competition are bidding on and incorporate that into your new campaign allowing you to immediately catch up to your competitors who may have spent years compiling an effective keyword list which brings them (and now you) proven results and regular revenue.

Now that you have a solid list of keywords that you are bidding on we will work with you to compile a list of negative keywords that will not display your ad when entered into the search engines.

Why are negative keywords so important?

Because you don't want to be paying for clicks from internet surfers who aren't prospective customers. If you are selling a business to business product or service you may wish to have words such as "domestic" or "home" on your negative keyword list, or even more obviously internet users typing in "free" or "do it yourself" are probably not going to buy anything from you. Once again we will work with you to create a strong list of negative keywords in an ongoing effort to create the most profitable campaign possible for your business.

Sick of dealing with a different person every time you have a question about or want to make a change to your campaign?

All Platinum Clicks customers have a dedicated Google Qualified individual that can be contacted directly via telephone or email removing the frustration of repeating yourself time and time again and knowing that you're not going to get 'lost in the cracks'.

Why wait? You can sign up right now online or phone us directly on 1300 251 257 and get your campaign up & running within 48 hours!